Making a successful jewelry repair business can be tough. Along with providing quality repairs at affordable prices, one needs to offer the best customer service as well. Because for them, their jewelry is very precious. They want it to remain pristine, thus look for the best repair service providers.
Therefore, below, we will discuss how you can build customers’ loyalty at your jewelry repair shop. In addition, you will learn how jewelry business software can help you manage processes, and communicate better with the clients. Stay with us.
1. Greet Warmly with Your Customers
Jewelry is something not everybody owns. However, those who have any piece of jewelry (gemstones, diamonds, gold, necklaces, bracelets, rings) want a special treatment. Or in simple words, most of your customers would be elite, and people who belong to the upper-middle class. They don’t want anything except
- Top-notch, quality repair
- Respect
Thus, whenever a customer steps into your store, greet them warmly. Offer them water, tea, coffee, or any other snacks. After listening to their concerns, proceed with the repair process. Similarly, if they ever revisit you, complaining about the quality of repair, or accessory, don’t argue, or get hyper.
Instead, investigate the matter, and facilitate them. If they have complaints regarding the repair, entertain them without charging any additional dollar. This way, there are high chances that they will consider revisiting your store in future as well.
2. Keep them Informed
These days, people are very busy with their work hours, freelancing projects, family commitments, etc. They don’t have much time to visit a repair service provider. However, when they do, they want you to deliver and update them with the repair status.
Though, as a repair business owner, you remain busy most of the time. You cannot get back to all the calls and messages. In the same way, you cannot always communicate with your employee and repair technicians to ask for repair status. As a result, there is a delay in getting back to your clients.
Thus, you need to pick the right jewelry business software for your repair shop. Using such a system, you can create a ticket against every repair order. Then, you can assign it to any of your available technicians. Moreover, you can assign a job from one employee to another depending upon the time, and complexity of the job.
3. Having the Right Technicians is a Must
To make customers loyal to your business, it is a must that you offer them high quality repair service. However, to do that, you need experienced and qualified technicians, and craftsmen who can handle any kind of jewelry.
So, you should onboard only the best available talent. Even if someone is not experienced enough, but has passion and spark for jewelry, you can consider them. But you need to keep a close eye on how they do repairs. Along with that, you can enhance their skills, offer them a bit of training. Ask your technicians to have a look at the best techniques to perform common jewelry repairs.
4. Offer Reasonable Pricing
Pricing is one of the factors that can make your customers revisit you or look for another repair service provider. Earlier, we mentioned that most of your customers would be well-off, but that does not mean they will pay any price to get their jewelry items fixed.
Therefore, you need to look for the right pricing strategies for a successful business. Don’t overcharge your customers. Keep in mind what others charge for a specific repair and charge a similar amount for the similar service.
For instance, if a nearby repair shop charges $100 for polishing a ring, you should charge between $100 to $120. So, your customers would know your shop does not maximize profits out of a single visitor, boosting their loyalty. Also, you can charge additional premium, more time-taking repairs.
5. Get their Feedback
We all love it when a business takes our reviews. For instance, a restaurant pays more attention to cleaning their washrooms. Or a garments brand focuses more on their stitching quality by getting reviews from us.
In the same way, customers want repair service providers to take their reviews. It can help you understand what customers like and dislike about your shop. This way, you will get to know if there is any room for improvement.
Final Words
Making customers loyal to your business is no easy task. You need to deliver them what they want. You have to offer them the best quality repair service at a competitive price. By following the above-mentioned suggestions, you can make clients loyal to your jewelry repair shop. Have passion for what you do and do it in the right way. Also, do not ever overcharge your customers. Once you get successful in making a huge brand in the repair industry, you can surely charge premium pricing. Hopefully, you enjoyed reading this post.
